Professor Alan Smeaton:

One of the things we can learn from the GDPR regulations that apply to Europe is that if an organisation, an entity or a company from outside Europe wants to sell in Europe, it will have to conform to those regulations. We have seen that the bar set by the GDPR has been adopted by other companies and jurisdictions because they do not want to have two products. Who wants to have ChatGPT Europe and ChatGPT for the rest of the world? It is too much of an overhead cost for companies to do it. The experience from the GDPR is that they will raise their standards to that bar. I hope and think the expectation with the EU's AI Act is that companies would conform to it, not just to be able to sell a product and deliver it in Europe but to do so globally because that makes it easier to manage.