Ms Orla Cleary:

That is exactly what we found. I do not think people fully understand the cost-rental model. It is seen as involving just a reduction in market rent in new temporary accommodation until the renter purchases their own home. We are actively creating a campaign on cost rental, and I am sure the other housing associations are doing the same. We will have a series of FAQs. We will be advertising the idea of a home for life, emphasising that cost-rental accommodation is not a stepping stone to somewhere else and that someone who moves into a cost-rental home is entitled to stay there for the rest of his or her life and to consider it a home on a longer term basis. The idea is novel in Ireland, I suppose, but we are going to start rolling out a campaign to inform the people who apply for our properties and the public at large. It is supposed to entail a new form of tenure, not a stepping stone, unless people want it to be, of course.