Oireachtas Joint and Select Committees

Tuesday, 24 September 2024

Joint Oireachtas Committee on Housing, Planning and Local Government

Electoral Arrangements to Protect Democracy and Ballot Integrity: Discussion

3:00 pm

Mr. Art O'Leary:

It is a bit of both. It may also have been something to do with the fact that we had not had an electoral event in this country since 2020. There was not one for more than four years, which was unusual and people who were aged 14, 15, 16 and 17 during the most recent electoral event all became eligible to vote. I like to think that some of the campaigns we ran had an impact as well. We ran some unusual innovative ads, such as the chipper and hairdresser ads that the Cathaoirleach might remember, which seemed to catch the imagination of particularly young people. I know some people were disappointed with the ad campaign and they did not think they were very good but as I always said, if you do not like this ad, then it is probably not aimed at you.

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