Mr. Richard Waghorn:

We will be publishing those principles internally this week. As Mr. Bakhurst has said, transparency is key in the use of AI. We can use AI for back-end processes. We are already using it in some instances. We can also look to use AI tools to create richer metadata for our content. This enables improved search and discovery of that content for audiences. With particular regard to the digitisation of the archive that Mr. Bakhurst talked about earlier, AI can be used to create a lot more metadata to drive that service. If we were to use generative AI to create content that we were to use, as Mr. Bakhurst has said, it would all have to be very transparent and we would have to be very open and honest about it. However, we do not see any situation at the moment wherein AI-driven avatars, voice presenters or promos would replace the work we currently do. It is a question of AI adding value to what we do in the content space as opposed to replacing it.