Mr. Mike Fives:

If we were to spend it on programmes, it would be at the gross amount. The cash amount would still be at 65%. It is industry standard. I worked for Virgin Media. It has the same deal, with 50-50 cash and trade credits and a 65% cash-out rate. The rates agencies negotiate across the industry vary and this is the mechanism they have. It is really a thing in the UK where there are many of opportunities to use the barters. What we earned in cash value from the barter agencies in 2023 was €1.5 million and it is another €500,000 in the year to date.