Oireachtas Joint and Select Committees

Thursday, 27 June 2024

Public Accounts Committee

Financial Statements 2022: Road Safety Authority

9:30 am

Ms Sarah O'Connor:

With regard to what we have done over the past 12 months on cycling, last year we ran the Imogen Cotter campaign on cycling safety. There was additional spending in November as a result of the funding the Government sanctioned us to spend. There was a significant ramp-up in April and May. We also have an additional sports package to reach younger men in particular with regard to cycling safety to help them understand what it is like to need to overtake, to overtake wide and to slow down. It is an ad campaign that features a cyclist but it is all about the driver doing the right thing. We have had our animated cycling-----

Comments

No comments

Log in or join to post a public comment.