Damien English (Meath West, Fine Gael) | Oireachtas source

Fair enough.

I am interested in the science behind the ads that are made for, and with, the RSA. Ms O’Connor spoke about the great deal of research that has been done to judge the impact of those ads. We had this conversation many years ago. Lotto ads are successful. They convince us all that we will win the lotto with “It could be you”, so we all go out and do it. Those ads get through to people, but when I speak to any young person, he or she does not believe it will be him or her in the accident. Young people believe it will never happen to them. On the other hand, they will buy lotto tickets and back horses because they expect to win.