Oireachtas Joint and Select Committees

Wednesday, 26 June 2024

Joint Committee on Tourism, Culture, Arts, Sport And Media

State Response to Online Disinformation and Media and Digital Literacy: Discussion

1:30 pm

Mr. Jeremy Godfrey:

I will make a comment on this and I am sure others will too. The downside of AI is it provides the opportunity to create deepfakes, which can be a form of disinformation or misinformation. I was in the US last week and they were telling me about deepfake robocalls in the US. This is when a person receives a phone call and that person thinks it is President Biden saying he is opening the border to Mexico, or whatever it is, and that has been a phenomenon there. The deployment of deepfakes is another form of disinformation. The AI Act has obligations within it for transparency for watermarking of AI-generated content. The current guidelines within the AI Act will also require platforms to at least flag AI-generated content when it is seen. That is the downside.

The upside is that AI is also used to flag content for moderation purposes. AI can be used to identify potential disinformation or misinformation in order for it to be more effectively moderated and removed. It can cut both way in terms of the large language models.

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