Ms Rosemary Collier:

We do track it. We do find that there are some issues. The language schools in Dublin like to use the scheme for capacity visits with 40 students on a Wednesday. It is used by a range of people as a way of visiting our sites.

We have introduced a new promotion scheme for free Wednesdays through social media. Obviously, we focus on sites in lesser visited areas and on the shoulder season, as Fáilte Ireland would call it. That season is the season of fewer visits from September to December and from about January to March. That is where we focus our promotional efforts.