Ms Hilary O'Meara:

Obviously that is a very real challenge at the moment. Yesterday I clicked on an email in Accenture where I had a five-minute video training in which one of our leaders was speaking and then it was not that person; it was artificially generated. It was a quick education on the things to watch out for that demonstrate something is a fake. I had another email two weeks ago from our CEO where it was explained how she had been mimicked by AI and the things we need to be vigilant about.

We are sharing these stories pretty regularly now in Accenture to ensure people realise they cannot believe everything they see and read and they need to check. This goes back to the point about communication and debate at a national level as well. We need to explain this to people so that they understand it. When we do not do that, the vacuum is filled by negativity and fear.