Mr. Denis Hannigan:

I will try to make it more real and concrete in terms of some of work we are doing with a global beverage company.

In that instance, it has asked us to help it to look at its sales activity and how its sales agents can be more productive and effective in the market. The existing work those agents have been doing traditionally has been intensive in terms of looking at spreadsheets, gathering data and trying to do some analysis on what they need to do on a daily basis. Recently, we have evolved that to having a GenAI-enabled sales coach that agents can use daily. Not only does it give them insights around some of the opportunities that are there and puts some structure on their day, but even more importantly, it helps them interact with their target clients for that day. It gives them draft scripts and enables them to rehearse their pitch by recording their voices onto an iPhone and then getting some feedback on that. It is shifting the type of work they are doing and, ultimately, it will take out some of the administration, research and heavy lifting that is required. It is an example of how the nature of work can change that is also leading to some new roles and activity in that regard.