Matt Shanahan (Waterford, Independent) | Oireachtas source

When Ms O'Connell and I engaged, we both came up against the hard block that Guaranteed Irish is possibly perceived as a highly sectoral organisation for sectoral interests. If the broad church Ms O'Connell is speaking to now is not recognised in Government, I think that is a failure on the Government's side. As she rightly pointed out, the recognition of Guaranteed Irish is going to become far more important.

Something Ms O'Connell may have seen in the papers recently was the rise in own-brand versus branded products. Where does own-brand sit now with regard to Guaranteed Irish?