Mr. Brian Casey:

I thank Deputy Stanton for his question. As Ms O'Donnell set out, we have six criteria that we look at. Once we reach this criteria that the public are going to support us and we have the broadcasters behind us, we have access and a physical presence on the ground, then we have evidence to suggest that if we launch an appeal we will be able to raise more money and have an impact on those who need our assistance urgently. Once that criteria has been met we immediately pool our fundraising supports, the fundraising and communications teams of each of our member agencies. In effect, we become one. We run one big, national appeal. What we are aiming for is Ireland responding together. With your support we can have match funding from the Government. We have the media behind us and corporate partners also supporting us. We have growing numbers of members of the public behind us. Effectively, over this two or three week period, as Ms de Barra set out, it is the go-to appeal for the Irish people. We are seeing that this is the way to launch. We have quite a lot of research behind this. The Emergency Appeals Alliance, a global body of other mechanisms like ourselves, have done research to show that in fact this is a more trusted and confident way of fundraising collectively for each of those countries experiencing emergencies.