Christopher O'Sullivan (Cork South West, Fianna Fail) | Oireachtas source

By the way, I did sponsor the team, just in case people thought I was being stingy and that is what I was giving out about. Is there any concern about dilution of the individual brands? Like the GAA, camogie and ladies Gaelic football have built up very good brands. Each brand has a strong social media presence in their own right. It is probably something for down the line but is there any concern about dilution?