Matt Shanahan (Waterford, Independent) | Oireachtas source

It will be difficult to deal with. A lot of the algorithms themselves are generated by AI. They are not necessarily something that somebody is sitting down to write a programme for. The programme is freewheeling and adapting all the time. It will be difficult. Another issue I point to is deepfakes, which will be a big part of political propaganda in the next six to 12 months. These are videos and content that look to be real. It will potentially be hard to ascertain what is real. A lot of damage will potentially be done by the time somebody realises that a political figure in a video somebody has put up has not said what they are purported to have said. I just point that out. I am not sure what Coimisiún na Meán can do about it because with those things the damage can be done in 24 hours.