Oireachtas Joint and Select Committees

Wednesday, 14 February 2024

Joint Oireachtas Committee on Health

Public Health and the Commercial Determinants of Health: Discussion

Dr. Norah Campbell:

I have the solution; everyone can just stop now. There is a need to understand there is a lost generation in this context. What we really need to do is stop the uptake of smoking in the first place. New Zealand, for example, has proposed legislation that will make it illegal for anyone born after 2009 to buy cigarettes. That will ratchet up year on year, such as for those born after 2010 or 2011, and, over time, the illegality of cigarettes expands. That is probably the only effective method. There are more problems relating to addiction, however, such as in the case of alcohol. Research published three months ago in the British Medical Journalshows that ultra-processed food has addictive qualities as well. Addiction is widespread. We are an addicted population, rather than one with incidences of hardcore smokers. A kind of sunset clause on tobacco is the most efficacious thing I have seen to get it done.

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