Oireachtas Joint and Select Committees

Wednesday, 14 February 2024

Joint Oireachtas Committee on Health

Public Health and the Commercial Determinants of Health: Discussion

Ms Janis Morrissey:

Everything is very well intentioned but we can see that there is certainly a lack of focus on the type of material circulated in schools. Drinkaware has been referred to. There is no regulation or oversight by the Department of what materials are circulated in schools or what messaging they perpetuate. We need to see leadership from the Department of Education regarding how corporate entities engage with schools. This would include the types of messages they give, logos on materials and how they sponsor things. It goes back to the idea of soft power. Helping schools and children helps the corporate image. We need to look at the reasons corporates are doing particular activities.

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