Ms Derville Rowland:

I do not know the scope or any of the detail of the Bank of England figure with regard to what it covers or does not cover. I can only speak for ourselves. We are satisfied with the penetration levels of that campaign and it is an approach we are going to continue. Another approach is that we often do a joint campaign with An Garda Síochána, and again a lot of the channels we use are free such as the radio and so on. That gets high penetration in Ireland because Irish people listen to the radio. That does not cost us any money.