Oireachtas Joint and Select Committees
Wednesday, 14 February 2024
Joint Oireachtas Committee on Finance, Public Expenditure and Reform, and Taoiseach
Engagement with the Central Bank of Ireland
Rose Conway-Walsh (Mayo, Sinn Fein) | Oireachtas source
I will carry on from that, with it being Valentine's Day and all of the warnings about fraudulent payments and fraud in general. The Bank of England has spent several million pounds on online advertising to raise awareness. As Ms Rowland has said, that is also a key part of it. The last time the bank was before this committee it stated that the Central Bank had launched a public awareness campaign entitled, "How can I protect myself from financial scams?" That information was available on the bank's website. In response to the questions from Deputy Doherty, we were told that the cost of the campaign was approximately €100,000. A month or two later, the bank wrote back to the committee to say it had checked its records and the campaign had actually cost €2,332, including VAT. My understanding is that it was one video the bank paid to promote on YouTube, LinkedIn and Twitter. Does Ms Rowland think it is accurate to describe the paid promotion of one video as an awareness campaign, and have such a differentiation in what has been spent - €2,000 as opposed to €100,000?
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