Mr. Adrian Lynch:

You have to remember where this project came from. It came from the 2019 strategy, which identified live events as a way of diversifying financial income because of the pressures on traditional advertising. Rory Coveney, the adviser to the DG and director of strategy, set up an RTÉ experiences group. They brainstormed this. I believe a series of ideas came out, and there was one they then looked to develop, which was a-----