Dr. Liam Hanrahan:

I have a couple of additional points, the first relating to market availability. By comparison with our European counterparts, it is obvious that we have an export market and they have large internal markets. The majority of the countries have large internal markets. There is a significant difference in size. In general, our supply is a good bit smaller than that of many European countries.

To add to the third point, on the uptake of advisory services, farmers will take on the science and data. Maybe ten or 15 years ago, grass measuring was left to the early adopters, whereas it is now a widespread practice. I am sure that, with the onset of more decision-support tools to utilise the data generated at farm level, practices will change. There will be a positive outcome but there has to be a serious amount of collaboration along the way. We obviously have to have production potential to implement the change.