Ciarán Cannon (Galway East, Fine Gael) | Oireachtas source

Okay. We are now moving into a space where even something we may have trusted in the past to engage with photo and video content, namely our two eyes, cannot be relied on anymore. It is not possible. I have a pretty serious fear around the deepfake technology that is becoming so advanced and advancing every day in its capacity to do fairly extraordinary things with video in particular. Are the companies represented today equally adept at innovating, given the technology is rapidly moving? Deepfake video technology can take anyone in this room right now and have us say pretty much anything the creator wants. What kind of technologies are the companies evolving to ensure that kind of content is not shared? Once it is out there and circulating it is very difficult to pull it back.