Oireachtas Joint and Select Committees

Wednesday, 6 December 2023

Joint Committee on Tourism, Culture, Arts, Sport And Media

Online Safety, Online Disinformation and Media Literacy: Discussion

Mr. Dualta ? Broin:

As a high-level point, we recognise how significant the period ahead is from an elections point of view, not just globally but also here in Ireland over the next two years. We have announced for the US that there will be a blackout but we are not going to put that in place unless, as Mr. Meade said, there are local requirements to do so.

As for transparency, we have been running the ads library since 2017 and ads are stored there for a period of seven years. Interestingly, all ads, regardless of whether they are political, are now in the ads library as well. That is another transparency product we have added.

On the verification requirements, you need to be in the country to run an ad in Ireland. You need to have a location here, be able to have a disclaimer and have a whole verification process, which I am sure many committee members are familiar with, with steps to be gone through for that. We know how significant the period ahead is and we are doing everything we can to ensure we approach our role properly.

On AI, we have a similar policy on the use of synthetic media. If anyone uses our AI tools to create something, that will have a watermark on it, and we have a policy on deepfakes as well.

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