Oireachtas Joint and Select Committees
Wednesday, 6 December 2023
Joint Committee on Tourism, Culture, Arts, Sport And Media
Online Safety, Online Disinformation and Media Literacy: Discussion
Mr. Ollie Irwin:
I will go through some recent safeguards. We launched a new policy just two weeks ago that requires disclosure if you use generative AI on a political advertisement. We already have our election advertisements verification process, under which the actual person placing the advertisement or behind the advertisement has to be verified. That verification process also helps with our transparency site. If you go onto our elections transparency site, you will see each advertisement, how much was spent and who was the spender. It is a question of full disclosure based on that verification process. We also have our long-standing policies across misrepresentation. That would address, for instance, a deep fake of someone on something like YouTube.
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