Oireachtas Joint and Select Committees

Wednesday, 6 December 2023

Joint Committee on Tourism, Culture, Arts, Sport And Media

Online Safety, Online Disinformation and Media Literacy: Discussion

Ms Susan Moss:

I would be happy to do so. To explain slightly, the algorithm on TikTok is slightly different. It is driven by a content graph as opposed to a social graph. The content you see is based on your own "Interesting" list; in other words, what you have indicated to us you are interested in and what your topics of interest are, as opposed to what a family member or acquaintance is sharing. That is how the algorithm works. An inherent challenge in any recommendation system is ensuring the breadth of content we service to you is not too narrow, is not too repetitive and is not amplifying the same type of content repeatedly. We work with AI ethics experts and with our own content advisory council to ensure we deliver content that is based on the variety of your own interests. Something we have done, because the Senator asked-----

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