Oireachtas Joint and Select Committees

Wednesday, 6 December 2023

Joint Committee on Tourism, Culture, Arts, Sport And Media

Online Safety, Online Disinformation and Media Literacy: Discussion

Mr. Dualta ? Broin:

The notion that we are just interested in any engagement and it does not matter what the context is could not be further from the truth. Our business model is based on advertisements. Brands do not like to be put beside harmful content so it is in our direct commercial interest, and as well as in the interests of our social responsibility, to remove and reduce as much harmful content as possible from our platforms.

In relation to the recommender system and the search system, we have introduced a mechanism that means certain terms are banned from search. If you are searching for certain things, you will get pop-up notifications about sources of information in relation to that.

In relation to the recommender systems, we brought in options so users can decide whether they want the algorithmically defined feed or a chronological feed based on their friends and family. In addition, we published a document, as referred to in my opening statement, on how the AI system actually works, which is important for people to understand what is happening and why are they seeing the feed they see when they go onto Facebook or Instagram.

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