Charlie McConalogue (Donegal, Fianna Fail) | Oireachtas source

If people are not meeting the standards that are put in place, they will be called out on it. Every company and farm must work within the set standards and regulations. The Origin Green brand is something we value. It goes over and beyond what is standard regulatory compliance across the EU. It advertises and communicates how our food is produced and its individual merits. It gives us a great capacity in ensuring we can maximise the value of what we are producing and consumers' understanding of that value, not just here but internationally. It is a brand we need to hold dearly. In terms of how it is overseen, we must make sure there is strict adherence. Bord Bia and the Department certainly take that responsibility seriously.