Lynn Boylan (Sinn Fein) | Oireachtas source

On the issue of real-time bidding, which is an international issue, we are talking about the emissions of a small- to medium-sized country purely on those real-time bidding advertisements that are tracking or engaged in surveillance of personal data. A ridiculously tiny percentage of the adverts that bid to show an individual an advert actually get to show that person an ad. It is a huge carbon footprint as well as the issue of energy demand in Ireland. The model is an international problem.