Dr. Colm Henry:

I cannot answer on the spend but we have had a very co-ordinated campaign involving healthcare professionals and public health experts. Our campaign is ongoing and is visible in the media all of the time. We are encouraging vulnerable groups in particular but our message has not been just for vulnerable groups but also about the responsibility we all have as citizens, being only one contact away from somebody else who is vulnerable. Our messaging has been consistent from the beginning of the pandemic but perhaps people do not perceive Covid as being as much of a risk to themselves, personally, as they did at the earlier stage of previous booster programmes.