Dr. Michael O'Dwyer:

That is the whole purpose of what we are planning for our public awareness campaign. We have chipped away at this with what we do every year with media presentations over the course of world sepsis month and the leaflets we circulated earlier this year. A core part of what we want to do is that public awareness piece where we describe the symptoms of sepsis to parents and carers so they know to take it more seriously than a run-of-the-mill infection. It is difficult to diagnose, treat and recognise in hospitals so it is going to be difficult to diagnose and recognise at home but we are going to try to get that information out there as best we can.