Ms Noelle O'Connell:

I thank the Senator. It is always nice to know. It is our guiding principle because we do not try to lead people in any way. I will hand over to Dr. O'Neill after I comment on the polling methodology. I cannot speak for any of the polling companies; we commission and engage with independent polling but the methodology seems to have evolved from telephone polling samples to online panels. If the committee invited the polling companies in, they would be able to give far greater analysis and information. That seems to be the direction of travel.

This is the first time we have ever done it in the North, so we do not have anything to compare it with. When we first started doing this in 2013, we were only able to cover Ireland. In terms of comprehensiveness and the number of questions, we have been able to do more this year, which has been welcome. We are grateful for the support we receive that enables us to do that. Dr. O'Neill might give some of his unique Northern Ireland perspectives.