Oireachtas Joint and Select Committees

Tuesday, 24 October 2023

Joint Oireachtas Committee on Finance, Public Expenditure and Reform, and Taoiseach

Authorised Push Payment Fraud: Discussion (Resumed)

Mr. Dualta ? Broin:

Unfortunately, some do. One thing which is potentially helpful in this regard is that the advertisement library, which we originally set up for social issue, electoral and political advertisements, has now been broadened, so all advertisements will now be in the library. Anything that is targeting Irish users and EU users more broadly will be cached in that ad library. Targeting information will be in there, as will information on the payer and beneficiary. There is potentially a repository for when ads do slip through. There is an open and transparent database that can be searched for the purposes of pursuing individuals who are engaged in this activity. I would make the point that while there may be payment for the ad, the cost to Meta far outweighs any sort of financial benefit we receive from those ads.

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