Mr. Philip Milton:

I want to build on the points Mr. Ó Broin was making about the identity verification we have for advertisers. We take a risk-based approach to verification for advertisers. Depending on what kind of category you are advertising in there will be different levels of verification that apply. A good example is political ads. There are particularly high levels of verification for political ads because of the consequences that can come from that, such as influencing elections, misinformation and things like that. There are also different levels of verification in place for things like regulated goods. Things like gambling and alcohol might require a licence from a regulator or something along those lines. We do not verify all advertisers, however. We do not ask the local coffee shop or yoga studio to provide ID verification, for example, because we find those categories to be lower risk. Where we assess the risk to be particularly high we will require some level of verification. It is worth saying that if that local yoga studio or coffee shop starts engaging in behaviour that we think might be fraudulent, then we can checkpoint that account and ask it to provide identification and verification. Where we think a risk is developing, we can suspend that account and ask for verification quickly.