Mr. Pat Farrell:

The Chair is 100% right. As we detailed earlier, our input costs are higher due to our location and various other reasons. You need a premium. It is difficult. We do not have the economies of scale and we do not have a mass market to compete fully in horticulture. However, in certain areas, people are willing to pay a premium so we must work to show the benefits of local produce, jobs and so on in order to put out a more positive message.