Paul Daly (Fianna Fail) | Oireachtas source

While I have a few minutes left, a question I asked the other groups earlier was about the relationship, from their perspective as producers, with the larger retail outlets and their thing of using vegetables in particular as a lost leader to get people in. It was mentioned about being able to walk into a supermarket the week before Christmas and buy carrots for a ridiculous 20 cent per pound. I refer to the effect that is having on the sector, and even going back to the food waste perspective, the value it has people are putting on food. It is very easy to throw something away that only cost you 20 cent. It gets into your head that it only cost 20 cent. That is not helping consumption, the view and value the consumer has towards food, and the food waste thing. How is Macra na Feirme, and its members who are producers, finding that in the overall context of contracts with the larger retailers?