Ms Mary O'Connor:

I thank the Senator for acknowledging our efforts. The campaign took place between 2018 and 2020 and was really successful. It is important for me to point out that the campaign was private because it was commercially resourced. The federation does not have the resources for the campaign. We ran the campaign on behalf of the company that developed the concept so, unfortunately, the campaign has its starting point and conclusion. Sport Ireland also did work around its HER Moves campaign. As a campaign, it definitely ignited an appetite among women and girls to get more involved in sport and made it fashionable, for want of a better phrase. We would love to reinvigorate a similar campaign because all boats were raised. It was not just one NGB trying to do the work but all of the NGBs and LSPs together, which is significant because it meant that the campaign reached a breadth of women in Ireland that had not been done by previous campaigns. The campaign also reached the male side of the house, which is important because we need everybody to come together. The campaign was a starting point. While there is great work being done at the moment I would like to see a similar campaign developed.