Richard Bruton (Dublin Bay North, Fine Gael) | Oireachtas source

This would be more. In the Netherlands the state promotes it. It is not optional. It is not like business in the community where they say that the leaders will join in. It is much more saying this is a national effort under the food heading where we will improve the footprint of our producers, improve the way we process, improve packaging, improve retailing, and improve our labelling and information as well as our repair and recovery. It is the whole nine yards as a national initiative.