Oireachtas Joint and Select Committees
Wednesday, 12 July 2023
Joint Oireachtas Committee on Agriculture, Food and the Marine
Development of the Sheep Sector: Discussion (Resumed)
Mr. John Murray:
Yes. This year, we are working with the Department and we have secured additional Brexit adjustment reserve, BAR, funding to focus on organic, both in the domestic market and export markets. The domestic market is very much about trying to grow awareness among consumers around organic and really build that market for the future, and in export markets it is very much about trying to connect us with the right customers that can secure us in the future. We will have more lamb coming on and we expect that 1% to move up to 2%, 3% or 4% over the coming years as we see more of those farmers convert to the organic scheme this year.
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