Oireachtas Joint and Select Committees

Wednesday, 12 July 2023

Joint Committee on Tourism, Culture, Arts, Sport And Media

Future of Sports Broadcasting: Discussion (Resumed)

Dr. Mark Carpenter:

It is an interesting point. I am conscious that often when there is a purely public funded contestable fund, Sky is not going to be in the picture as regards where that funding might go.

I will come back to an earlier question from Senator Byrne because it is somewhat related. One of the things we do is put events on other platforms like TikTok or YouTube that people might watch on their phone. I like to watch Leona Maguire play golf wherever she is playing. That is often on Sky Sports YouTube channel, which is freely available to anybody. We are, therefore, embracing that model. The flipside is also true. We operate a platform that is obviously in lots of homes up and down the country. That platform operates apps of various types. As people launch more apps for niche sports, whatever they might be, we are always open to conversations around that being a potential home to get that programming into more households because we have that footprint.

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