Dr. Mark Carpenter:

I do not have the exact breakdown of subscription revenue versus advertising revenue but it is fair to say that we would take more in subscription revenue than advertising revenue when we look at the overall piece. We are constantly conscious of pricing and making it as competitive as possible because we want to attract as many customers as possible. Ultimately, when you are acquiring the level of rights we acquire and with the level of production we have across 11 channels, it is expensive but if you look at the amount of live sport we show and how much viewers engage with that sport and look at it on a per-hour basis, we think we provide good value.

The Deputy made some points about facilities. When we look at the billions we have invested in sport globally, including in Ireland, there is a direct link between the amount of money we invest in sport and the capacity of organisations to make those investments in facilities to improve those facilities, so that is an important point in this debate.