Mr. Declan McBennett:

There has been an improvement and there will continue to be. As Mr. Hill said, the FAI's ideal model is to have two broadcasters. There is a difference in how the broadcasters on this island operate. We put boots on the ground. We go to these venues and cover the games. Virgin Media has a different option whereby it takes in the model from LOITV and rebroadcasts the coverage. Everybody would like to see more League of Ireland matches on television, but the league is competing in a very competitive environment.