Mr. Alan Esslemont:

Our model is that of a publisher-broadcaster. It means that the money invested in TG4 is directed by a core group of 100 people who design the schedule and commission, etc. The money goes out into the sector. The extra money we have had over the last three years means we have been able to grow things. There is a strong relationship between ladies football and TG4. I have always made the link between the fact that society, the State and the media have given the message to female athletes that their sport is second rate and the fact that, in the same way, society, the State and the media have given the message to Irish speakers that their language is second rate. If we were able to grow, I think there is space on TG4 to grow free-to-air sport.