Mr. Jim O'Toole:

In a lot of cases, it is a wholesale market. There are obviously big-contract catering contracts out there. Their specifications would be as demanding as retail. When you get beyond that to a more distributed food service market, it tends to go into the wholesale markets in continental Europe. Of course, one has to remember that we are not supplier into that market. There is competition from the UK. There is competition from local sourcing, be it France, Spain or wherever else. It is not a case where we are the only players in the market and that is what drives the differentiation in price.