Mr. Tom Ryan:

The evolution, as the Deputy pointed out, is exactly right. The venture was initiated in, I think, 2014 with the specific purpose of addressing the audience in the diaspora. What changed is that during the Covid pandemic, people could clearly not go to games. We saw a demand for games and there was a responsibility on our part to be able to provide some means of diversion for people.

We tore up the broadcasting model. I mentioned in my submission that we do not see that every game can feasibly be broadcast or should be broadcast. We did this as best we could during Covid but clearly there is a capacity limitation on broadcasters. We did it through GAAGO. At that point we morphed, to use Deputy Cannon's phrase, it from being an overseas and international provider to providing on the domestic market. We learned a couple of things from this experience. We learned there is an audience for people to stream matches in their homes. This was not just for intercounty matches. It was also done by county committees for club games throughout the country. We also learned there was a market for it. We saw the flexibility that it afforded. With this in mind it gave us pause for thought as we embarked on the next set of negotiations and the next set of sales cycles. We had a look to see whether this model could possibly serve our interests in the broader scheme of things. The conclusion was that it would.