Mr. Rory Coveney:

We set out to create an alternative to the big Broadway shows that were coming to Dublin, the international shows that were coming to the Bord Gáis. We set out to create something of that scale, size and ambition in Dublin that was about Ireland, about our culture, about our communities, rooted in the biggest TV property we have which is the toy show, with children front and centre in it and create something new and unique. Pantos are a different business. It is a different market. As I said, were trying to compete with big international shows. I think Beauty and the Beast was on. It was about trying to create something of that scale and ambition.