Mr. Rory Coveney:

The audience was not there in the end for a lot of complicated reasons. Ultimately, we did not have enough shows and we did not have enough of an audience. This was despite a huge effort by a whole range of people to try to make it work. We just did not get a big enough audience. It happens with shows and with projects. Sometimes great projects work and sometimes they do not. We have lots of TV shows that do not work and get much smaller audiences then we would hope. As I have said, it was not from lack of effort. A huge amount of analysis went into it and we were, obviously, hugely disappointed.