Ms Geraldine O'Leary:

Yes, that absolutely is my job. However, part of that job is maintaining relationships. This is people selling to people. RTÉ has a very good track record of retaining clients. Client retention is key. Over the period when I brought in €1.65 billion, we spent 0.1%, as the Deputy knows. As a cost of business compared with any other media or tech company, I think this stacks up. It may be unusual because we are dual funded but I answer for the commercial side.