Mr. Adrian Lynch:

On Mr. Collins's point earlier, the entire media industry is shifting. Over time, fees will shift with that. The industry is more internationalised now and so on. In terms of this market, it has changed significantly in the past five or six years with regard to fee levels and so on. Deputy McGrath spoke about salaries that were paid ten years ago. Over this period of time, in terms of top talent, that has come down by about 35%.