Ms Geraldine O'Leary:

One of our obligations under the Broadcasting Act is to maximise commercial revenue. We only take these campaigns when we have airtime that otherwise we would get zero money for. It is less than 0.05% of our overall revenue. There is not a large number of them but we do take them because otherwise, we would earn zero money for that particular airtime. We only take these campaigns when we have available airtime.

I would also like to answer one of the question from my perspective with regard to who we are loyal to. From my perspective, while public funding is obviously absolutely key, it is also worth saying that our commercial revenue is also hugely critical to everything we do in RTÉ. We have huge loyalty from our customers, both domestic and international and we talk to them about trust all of the time. We talk to them about how we deliver their campaigns and how they can trust us. We have a job to rebuild there but from my perspective, I would like to add that we are also incredibly loyal to all of our customers.