Ms Marie O'Shea:

It is very important to raise the profile of My Options and the services it provides in public media and targeted populations, such as people who are of reproductive age. That would certainly include schools through sexual health programmes. There is less awareness of My Options in rural communities and migrant communities. It is all about market research. Unless one does market research, one is fumbling in the dark. My Options should be supported to do that in order to know where there are gaps in knowledge and to have sufficient resources to be able to address that.